Ready to be a part of LA's Original Food Fest?
Well, this is our last year, so this is your last chance. Get out your #stretchypants and let's do this!
Note: New vendors are required to participate in one of our open call blind tastings to showcase their skills and what they plan to serve at the event. After the tasting, they may be selected to be a part of the event, added to the waitlist, or asked to reapply. These open calls take place at our offices in Old Pasadena.
THE QUICK AND DIRTY DETAILS
WHAT: 10th Annual LA Food Fest
WHEN: Saturday, June 29, 2-6PM
WHERE: Santa Anita Park (Infield), Arcadia
WHO: Attendance capped at 5,000 (3,500 GA + 1,500 VIP)
2019 OPEN CALL TASTING DATES
Thursday, March 28 / 11a-1p
Thursday, April 25 / 11a-1p
Pasadena, CA
LOAD IN/OUT
Large Item Load In: Friday, June 28
General Load In: June 29, 7AM - 11AM (same day)
* Strike when guests are cleared (after 6:30pm)
LA FOOD FEST PROVIDES…
10x10 Tent or Umbrellas (for Food Trucks)
Food Cost Stipend of ($300–1200 based on menu item and eligibility)
6’ or 8' Tables for Service and Prep (1-2)
Branded Signage
Promotional Listing (on website and all press materials)
Basic Electrical (upon request)
Rentals (available at preferred partner rates)
Permits / Permit Fees
RESTAURANTS / CHEFS / TRUCKS TO PROVIDE…
3000 portions of 1-2 Signature Items
Staff to Portion and Distribute*
*culinary volunteers may be provided upon request
EVENT HIGHLIGHTS
ALL INCLUSIVE ticketed, tasting event, with food cost subsidies for chefs and restaurants (READ - NO VENDOR FEE, WE PROVIDE A STIPEND FOR YOUR FOOD COSTS)
Prominent guest chefs from across the US, Mexico and beyond
Great sponsors and partner brands
Curated top shelf bars in addition to our annual Tequila Experience and Beer Gardens
The signature Ice Cream Social featuring sweets, confections and frozen treats
The return of Taco Town featuring many of our Latin vendors
A stellar demographic and opportunity to get in front of 5k attendees who are eager to try new places and things
Cross promotion of your brand through our extensive social media channels including at least one feature for all participants on the @LAFoodFest instagram account
Charitable Partners include LA Kitchen and Children's Hospital LA. Our continued emphasis is on donating any remaining food and creating a 'Zero Waste' Food Event
As always, you can expect a highly curated and beautifully produced event with:
Name recognition and history
Crisp white tents
Sold out attendance
Quality Town & Country equipment rentals
Timely payouts (net 30 with invoice)
And a great in house vendor team to help you get everything you need.
Ready? Let's Get Started!
If you have any questions regarding your application, please contact the LA FOOD FEST Team at info@lafoodfest.com
Step 1
Complete this online vendor application below and submit your $20 application fee.
Pay the NON-REFUNDABLE $20 application fee by adding “Application Fee” to your cart and completing checkout through our website.
Step 2
We'll review your application, and if accepted, we'll send you a Vendor Agreement. Please complete, sign, and return the Vendor Agreement within 7 days to secure your spot.
NOTE: New and first time applicants may be required to participate in a blind tasting (read above) in order to determine their eligibility.
Step 3
Complete a separate survey of final menu details, food costs, and rental requests will be sent after Vendor Agreements are received.
We realize this information will require a little more time for some of you, so this is not due until April 15, but we can't effectively promote your participation until this is filled out.
This information will be used for event marketing and PR as well as signage on site at the event, and to help determine rentals, so the sooner... the better!
Vendor Application
Hold up! Before you go…
You must submit your $20 non-refundable application fee Before your application will be processed. Please Add the application fee to your cart by clicking on the product below, and continue through the checkout process:
Remember, this is not an interest form. By completing this application you're expressing the following:
1) That you understand that these are highly curated events and not every applicant will be approved, but that you are holding the date until either approved, waitlisted, or declined;
2) If approved, you will participate in every event you've been accepted for and will return a contract and 50% deposit for each event within 1 week of approval;
3) The completed and executed contract is an important final step in the application process, but not your confirmation of participation or acceptance of terms. You are acknowledging and agreeing to this terms when submitting this application.
Thank you for your understanding and cooperation!